Blink : the power of thinking without thinking
(Book)

Includes reading group guide and an excerpt from the opening pages of "The tipping point."

Includes bibliographical references and index.

How do we make decisions -- good and bad -- and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus.