Catalog Search Results
Author
Series
Publisher
For Dummies, a Wiley Brand
Pub. Date
[2014]
Physical Desc
xiv, 366 pages : illustrations ; 24 cm.
Language
English
Description
Master the latest marketing tools and trends. Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social...
Author
Publisher
Wiley
Pub. Date
[2014]
Physical Desc
xxi, 298 pages : illustrations ; 24 cm
Language
English
Description
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world...
Author
Publisher
Maximum Press
Pub. Date
c2005
Physical Desc
xxiii, 460 p. : ill. ; 23 cm.
Language
English
Description
Filled with techniques and tools that you can implement immediately. An excellent resource if you're a small or medium sized business and you want to learn how to increase traffic to your website yourself without a huge budget.
Author
Publisher
HarperBusiness
Pub. Date
c2002
Physical Desc
xvi, 255 p. : ill. ; 24 cm.
Language
English
Description
How to build a product or service into a world-class brand. In today's competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today's consumers are more savvy than ever, and ample competition has allowed them to become more choosy. The only way to stand out in today's, and tomorrow's ?luttered marketplace is to build your product or service into a brand. 22 Immutable Laws of Branding is the definitive...
Publisher
Writer's Digest Books
Pub. Date
c2007
Physical Desc
358 p. ; 23 cm.
Language
English
Description
How I Got Published features publishing stories from major writers, tales from the authors own publishing adventures, and technical instruction on following the rules of writing and getting published.
Author
Publisher
Writer's Digest Books
Pub. Date
c2012
Physical Desc
247 p. : ill., ports. ; 22 cm.
Language
English
Description
Creating a platform isn't just beneficial -- it's essential! In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear -- author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn: The definition of a platform...
Author
Publisher
LearningExpress
Pub. Date
[2016]
Physical Desc
1 online resource (xiv, 385 pages)
Language
English
Description
"Whether you're starting a new business or growing one, the Internet can help you promote your business, demonstrate your expertise, and meet new customers and clients. This eBook will show you how to create and maintain a vibrant social media presence." --
Author
Publisher
Harcourt
Pub. Date
c2006
Physical Desc
xx, 294 p. ; 24 cm.
Language
English
Description
Although initially attracted to organic food from his encounters with it as a cook, business journalist Fromartz scrutinizes this ever--growing industry from an economic perspective. He focuses on the raising of strawberries, a fruit perpetually in high demand nationwide. Citing the example of a California grower who grew berries both conventionally and organically under virtually identical conditions, Fromartz declares organic farming to be indeed...
Author
Publisher
Doubleday
Pub. Date
c2008
Physical Desc
xi, 240 p. ; 22 cm.
Language
English
Description
How much do we know about why we buy? What truly influences our decisions in todayś message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, weŕe barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge...
Author
Publisher
HarperStudio
Pub. Date
2009
Physical Desc
142 p. ; 22 cm.
Language
English
Description
"Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader....
Author
Publisher
Workman Pub
Pub. Date
c2015
Physical Desc
xxxiii, 509 p. ; 23 cm.
Language
English
Description
The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more — making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published...
Author
Publisher
Microcosm Publishing
Pub. Date
2023.
Physical Desc
190 pages
Language
English
Description
"So, you've written a book-now what? Your next step is to find your readers and get that book into their hands. Eleanor Whitney offers perspective, practical advice, and checklists for shepherding your book baby out into the wider world, whether you decide to publish traditionally, self-publish, or however else. Learn how to build a literary community, and promote and sell your book"--
Author
Language
English
Formats
Description
A funny thing has happened on our way to the digital utopia: we find ourselves increasingly missing reality. Stories of entrepreneurs, artisans, and creators who make real money by selling real things. And they're not just local craftspeople, either. As paper is supposedly vanishing, Moleskine notebooks -- a company founded in 1997, the same year as the first dot-com boom -- has grown into a large multinational corporation. As music supposedly migrates...
Author
Language
English
Formats
Description
Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness — their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging...
Author
Publisher
Quirk Books
Pub. Date
[2022]
Physical Desc
329 pages : illustrations, maps ; 23 cm
Language
English
Description
"A fully illustrated guide to recognizing and combating misinformation and propaganda"
We’re bombarded with information like never before. Some of it’s true, some of it’s spin, and some of it’s flat-out fake news. And that’s by design. Propaganda helps governments and corporations sell us products, lifestyles, and ideas. Sometimes the agenda is harmless, but other times it’s destructive, and it’s not always easy to spot the difference.
Whether...
Author
Publisher
Alpha
Pub. Date
c2008
Physical Desc
xxviii, 355 p. : ill. ; 24 cm.
Language
English
Description
Here is the comprehensive guide to writing, publishing, and selling for the ever-expanding and always exciting childrenś market--now in a new and updated third edition. Includes new chapters on self-publishing and on "how to choose a how-to", plus revision and updates throughout ; Offers practical advice on getting started--and on dealing with out-of-print books ; Covers picture books, chapter books, nonfiction, middle-grade and young novels, and...
Author
Publisher
Wiley
Pub. Date
c2009
Physical Desc
xix, 265 p. ; 24 cm.
Language
English
Description
Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites...
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