Filled with techniques and tools that you can implement immediately. An excellent resource if you're a small or medium sized business and you want to learn how to increase traffic to your website yourself without a huge budget.

How to build a product or service into a world-class brand. In today's competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today's consumers are more savvy than ever, and ample competition has allowed them to become more choosy. The only way to stand out in today's, and tomorrow's ?luttered marketplace is to build your product or service into a brand. 22 Immutable Laws of Branding is the definitive...

Creating a platform isn't just beneficial -- it's essential! In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear -- author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn: The definition of a platform...

From the New York Times bestselling author of The Midwife Murders comes a twisted psychological thriller about a mother-to-be trying to find proof that she's being stalked, even when everyone around her distrusts her mother's intuition. Emily Atkinson leads a complicated life in New York City. She's a successful marketing executive who lives in a luxury apartment and enjoys a glamorous existence until she lands in the hospital with a double diagnosis:...

Although initially attracted to organic food from his encounters with it as a cook, business journalist Fromartz scrutinizes this ever--growing industry from an economic perspective. He focuses on the raising of strawberries, a fruit perpetually in high demand nationwide. Citing the example of a California grower who grew berries both conventionally and organically under virtually identical conditions, Fromartz declares organic farming to be indeed...

"Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader....

"So, you've written a book-now what? Your next step is to find your readers and get that book into their hands. Eleanor Whitney offers perspective, practical advice, and checklists for shepherding your book baby out into the wider world, whether you decide to publish traditionally, self-publish, or however else. Learn how to build a literary community, and promote and sell your book"--

"A fully illustrated guide to recognizing and combating misinformation and propaganda" We’re bombarded with information like never before. Some of it’s true, some of it’s spin, and some of it’s flat-out fake news. And that’s by design. Propaganda helps governments and corporations sell us products, lifestyles, and ideas. Sometimes the agenda is harmless, but other times it’s destructive, and it’s not always easy to spot the difference. Whether...

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites...

Want to get published and paid for your writing? Let Writer's Market 2018 guide you with thousands of publishing opportunities -- including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents. These listings feature contact and submission information so you can get started right away. Beyond the listings, you'll find all-new material devoted to the business and promotion of writing. Discover the secrets...